HierarchyOfNeeds

1. Physiological: hunger, thirst, bodily comforts, etc.;
   
2. Safety/security: out of danger;
   
3. Belonginess and Love: affiliate with others, be accepted; and
   
4. Esteem: to achieve, be competent, gain approval and recognition.
   

1. survival - getting enough food
   
2. quality - getting better food
   
3. convenience - processed food to save time
   
4. customisation - organic, and other individual requirements
   

The first thing my ethics teacher taught me in college was this, followed by "...and of course, even Dr. Maslow, who created this, doesn't believe it's a hierarchy."  Interesting thought... -ElliottBelser

I put my thoughts on it at [DouglasReay/Freedom] --DR